Football star Joachim Andersen becomes brand ambassador for RareWine

RareWine Group proudly announces Danish National Team and Crystal Palace star Joachim Andersen as our newest brand ambassador just in time for EURO 2024. Known for his dedication and exceptional performance, Joachim embodies RareWine Group's values. Joachim Andersen will be a brand ambassador for our investment branch, RareWine Invest.

This collaboration is not just another endorsement. We spent time in London with Joachim, delving into his life, career, and passion for wine. "We wanted to create something more personal and engaging than traditional commercials," said Lars Granat Jensen, CMO of RareWine Group. "This approach allows our community to connect with Joachim on a deeper level, building trust and authenticity."

Our conversations with Joachim while visiting him in London resulted in an interview that covers his journey from playing in top European clubs like Sampdoria and Lyon to his current success at Crystal Palace. His appreciation for fine wine, especially Burgundy, aligns perfectly with our mission. "Joachim's meticulous attention to detail and pursuit of excellence make him a perfect fit for RareWine Group," added Rune Spliid, Commercial Director at RareWine Invest.

Our partnership with Joachim Andersen transcends the boundaries of traditional marketing. By sharing his personal investment journey and his personal perspective on wines, we offer our audience a treasure trove of authentic content that deeply resonates. As Lars Granat Jensen rightly pointed out, "Longer, more immersive content tends to strike a chord with high-quality leads." This approach has already piqued the interest of sports media, thereby expanding our outreach. 

This is not "just" another commercial; it is instead a tiny documentary that can be shared in its full length for the dedicated audience or used in small cut-downs to draw attention earlier in the sales funnel. Besides serving as a commercial, this is more of a testimonial.

Joachim Andersen's partnership with RareWine Group highlights the growing interest in wine investment among professional athletes. The importance of meticulous planning and expert management in achieving success, both on and off the field, is evident. Joachim joins a distinguished group of brand ambassadors, including handball player Mikkel Hansen, cyclist Magnus Cort, racing driver Giedo van der Garde, former Sampdoria teammate Albin Ekdal, and national team colleague Joakim Mæhle.

Stay tuned for more updates and exclusive content from this exciting collaboration.

Welcome to our wine family, Joachim! Read more about the collaboration by following the link in the comments section.