News - Ambassadors - Friday, August 25, 2023

Top Racing Ambassador Giedo Van Der Garde Joins RareWine Invest. Welcome Onboard.

RareWine Invest’s strong ambassador team is strengthened with the addition of the prominent Dutch racing driver to promote awareness of wine investment in Benelux.

Becoming a Formula 1 driver had been a dream for Giedo van der Garde since he was just a little boy. And in 2013 that dream became a reality. Guido has been a prominent racing driver on the big global stage for more than a decade, and he has proven his worth.

When he is not racing around on four wheels Giedo also makes regular appearances on various TV shows in Viaplay, Dutch NOS and Late Night. He also shares his racing expert insight as a commentator on TV in connection with Formula 1.

Both on and off the road, Giedo balances professionalism, humor, expertise, and authenticity making him both recognised for his racing and personal skills. Combined with a huge amount of credibility as an expert plus his familiarity from TV, these factors and skills has been key in choosing Giedo the new ambassador for RareWine Invest.

“RareWine Invest places a high emphasis on ensuring that our ambassadors align with our commitment, ambitions, and principles. This is why we meticulously select our partners. Giedo is yet another outstanding and well-respected prospect who can aid us in reshaping the wine investment scene in the Benelux region. We take pride in having such a distinguished figure join our wine team”. Lars Granat Jensen, CMO at RareWine Group.

Hidde Hoogendam who is Country Manager of RareWine Invest’s Benelux office in Amsterdam is looking forward reinforcing his team with the popular racing driver. He has watched how the prior ambassadors have been great representatives in raising awareness about wine investment in their respective countries and within their area of expertise. Furthermore, Hidde states that alternative investments are becoming more and more recognised these years – and with a great representative like Giedo, we hope even more people will become interested in low-risk alternative investments.

Giedo van der Garde will soon be active in adverts and commercials with RareWine Invest as the distributor. You can watch the first version here:

When he was 7 years old, Giedo told his mum that he wanted to be a Formula 1 driver one day. And for many children, that dream would have remained just that - a dream. But for Giedo, it became a reality. With the right mind set, hard work and a determination in achieving his gold he can now tick Formula 1 off his bucket list – and now he has dedicated some of his time to wine investment. He is known as a talented driver, and he also wants to be known as a successful investor, who has made stable and good investments to secures his future.

In 2002 Giedo became a world champion with a victory in The Karting World Championship. Now he is active in the World Endurance Championship (WEC), and he is also hunting a podium finish at the famous 24 hours Le Mans race. Giedo is a familiar face in the world of motorsports and soon he will be the same at RareWine Invest.

“Having established a robust ambassador presence in the northern region, our focus now shifts towards bolstering our presence in Central Europe. Amsterdam holds significant importance as a pivotal trading hub for us, and we hold great anticipation that Giedo will generate interest for wine investment in this key location." - Rune Spliid, Commercial Director at RareWine Invest.

RareWine Invest began their ambassador journey in 2021 when Mikkel Hansen became the first brand ambassador. With three titles as the world’s best handball player his national and international appeal made him an obvious choice. Mikkel proved, that ambassadorship was a favorable path to take for RareWine Invest, why he has since been joined by world renowned cyclist Magnus Cort, Danish football player Joakim Mæhle, and the Sweedish football player Albin Ekdal. 

RareWine Group has existed since 2006, when it was established in Denmark. It includes one the leading wine trading compagnies in the world, RareWine Trading. In 2016 RareWine Invest was officially launched and has today cemented its position as one of the most prominent wine investment companies in the world.