News - Video - Thursday, November 30, 2023

'Meet The Winemaker' - Documentary Series by RareWine Group

Discover the enchanting world of winemaking, the lives of some of the world's most talented winemakers and stories that cross traditions, generations and geography.

In the vast universe of wine, every bottle uncorks not just a fine drink but a narrative weaving through generations, geography, and traditions. Enter the enchanting world of winemaking through the lens of the independent documentary series Meet The Winemaker, which is exclusively produced by RareWine Group. This groundbreaking series has captured industry attention for its visionary portrayal of the lives of some of the world's most talented winemakers.

Click the video above to watch a trailer for ‘Meet The Winemaker’

The Vision Behind 'Meet The Winemaker'

At RareWine Group, the motivation behind 'Meet The Winemaker' goes beyond profit-driven strategies. Lars Granat Jensen, CMO of RareWine Group, passionately emphasizes the deep-rooted love for wine and the genuine care the company extends towards the producers they collaborate with. Lars dispels notions that data-driven strategies take away the romance of wine, emphasizing the commitment to showcasing the beautiful stories of winemakers without a sales agenda.

'Meet The Winemaker' is independent and unbiased, free from any sponsorship or endorsement by the featured producers. This series is void of paid promotions or product placements, ensuring an authentic and transparent portrayal. All episodes are meticulously crafted by RareWine's in-house marketing department and feature insights from RareWine's dedicated team of wine specialists. This commitment to authenticity underscores the genuine exploration of the winemaking world, offering viewers an unfiltered and sincere experience.

Innovation and Tradition: A Pioneering Blend

'Meet The Winemaker' isn't just a series; it's a testament to the art, science, and passion of winemaking. The series explores the profound dedication that fuels winemakers' journeys, taking viewers into vineyards and cellars where passion comes to life. It delves into the visions, challenges, and philosophies that shape winemaking, offering a unique opportunity to understand the craft through live images.

The series celebrates the maestros of winemaking, individuals dedicated to excellence and relentlessly pursuing innovation. It emphasizes the preservation of age-old traditions while showcasing the pioneers who drive change and shape the future of winemaking. 'Meet The Winemaker' is a passport to the world's most iconic wine regions, unveiling the unique traditions that distinguish each terroir.

The Social Wine Journey: Beyond Numbers and Sales

'Meet The Winemaker' is a labor of love driven by passion rather than commercial intent. The primary objective is to celebrate the love for wine, creating exceptional content that resonates with wine enthusiasts and connoisseurs alike. The series is broadcast on social media platforms, including YouTube, Facebook, Instagram, and more, ensuring it reaches a diverse audience.

RareWine Group has emerged as a social media powerhouse within the wine industry, showcasing a significant presence, particularly on Instagram. The brand has skillfully carved its identity with a daily reach extending to millions. The official RareWine Group Instagram account boasts a formidable following of over 600,000 wine enthusiasts, securing its position globally in the industry as a top 6 account. This prestigious ranking places it alongside super brands such as Moët & Chandon, Dom Perignon, and Veuve Clicquot.

The Instagram channel serves as a vibrant hub where almost 80% of the viewers fall within the age bracket of 25-54 years. Remarkably, the most viewed videos have reached an impressive audience of nearly 20 million people, reflecting the widespread appeal of RareWine Group's content.

Lars Granat Jensen embraces the philosophy of utilizing this influential platform for a greater purpose. He states, "We are unafraid of dedicating airtime to a noble cause. Providing a voice to winemakers through our highly-engaged channels is not just a privilege; it's a shared purpose and destiny. The more individuals we can attract into the world of wine, the better it is for all parties involved."

This strategic and generous approach to social media not only positions RareWine Group as a leading influencer but also reinforces its commitment to the industry's collective growth and appreciation. The brand's thoughtful use of its expansive platform amplifies the narratives of winemakers, contributing to the overall enrichment of the wine community.

Also, Lars reveals a similar documentary featuring iconic whisky distilleries is in the making bearing the name ‘Whisky Stories.’ The first episodes is released on YouTube.

A Glimpse Behind the Scenes: Real Stories, Real People

'Meet The Winemaker' invites viewers on a global wine journey, turning every bottle into a story. It brings the stories of extraordinary winemakers to the forefront, educating and inspiring a deeper appreciation for the craftsmanship behind each bottle. The series stands as a collaborative effort to enhance the branding of winemakers, fostering a sense of community within the industry.

Watch the first season for free on YouTube, featuring all six episodes!

This is 'Meet The Winemaker' – where the world of fine wine comes to life through captivating narratives, authentic experiences, and the unwavering passion of winemakers. Cheers to turning every bottle into a story!