News - Ambassadors - Thursday, April 20, 2023

Albin Ekdal, Swedish football icon, becomes ambassador for RareWine Invest

Albin Ekdal, know from his merits in the Serie A and the Swedish National Team, join RareWine Invest as brand ambassador in the Nordics.

RareWine Invest, a RareWine Group company, proudly welcomes Swedish national team football player Albin Ekdal to our brand ambassador team! With over 60 caps for Sweden and 200 games in the Italian Serie A, Ekdal is a well-established name in the football world.

However, most people don't know that Ekdal also has a passion for fine wine and is investing in wine through RareWine Invest. As the first Swede to represent our investment branch, Ekdal will help raise awareness about wine investment in the Nordics.

According to Lars Granat Jensen, CMO at RareWine Group, "Using sincere representatives with the same ambition and values as our company means we can reach a broader audience. We have already seen the effects of that with our other brand ambassadors, and we are very proud that Albin Ekdal has agreed to become our latest addition."

Click the video above and learn why Albin Ekdal invests in wine.

Alexander Emerén, Swedish Country Manager for RareWine Invest, is excited to take the next steps in raising awareness of wine investment in the Nordics. "Interest is stronger than ever as more people fancy low-risk investments these years."

As a well-known personality in both Sweden and Italy, Ekdal's involvement with RareWine Invest will also benefit our Milan-based office. Rune Spliid, commercial director at RareWine Invest, comments, "We will also see a slight spillover effect in Italy when Albin Ekdal features in our commercials. That will raise awareness about RareWine Invest in Italy and benefit our Milan-based office."

Ekdal joins the ranks of other esteemed brand ambassadors for RareWine Invest, including handball player Mikkel Hansen, cyclist Magnus Cort, and football player Joakim Mæhle. With RareWine Group established in 2006 in Denmark and RareWine Invest officially launched in 2016, we have already established ourselves as one of the leading wine investment companies globally.